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Why Do Data Quality Scores Improve While Customer Complaints Increase?

11/10/2026

A data quality score may improve while users report worse results if the score measures completeness or format rather than correctness and usefulness. The checks may also exclude a changing source or focus on records that are easy to validate.

What to check

Compare score definitions and coverage with the affected user workflows. Review validation thresholds, source inclusion, freshness, exception rates, and recent schema changes. Trace complaint examples back to raw records and the transformations that produced them.

Recommended next step

Align checks with how the data is used, add outcome-based examples, and publish known limitations with the score. Review metric changes with data owners so a better number is not mistaken for a better dataset.

How Informatix Systems can help

Informatix Systems provides data engineering and analytics services. We can assess the affected system, trace relevant dependencies, and help plan a practical correction. Contact us with the platform involved, when the issue began, and non-sensitive error details.