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Knowledge Base & Operational DocumentationHow to Reconcile Analytics Totals After Changing Customer Merge Rules
11/10/2026
Merge logic can change entity counts, historical attribution, and customer-level metrics.
Checks to make
Version merge rules, compare matched and unmatched records, inspect representative merges, and reconcile totals with source systems. Document effective dates and decisions about historical restatement before refreshing published dashboards.
When to get help
Analytics engineering can validate identity resolution and metric changes. Informatix Systems can assess the symptoms, evidence, and next steps. Contact Informatix Systems to discuss this issue.