How to Reconcile Analytics Totals After Changing Duplicate Removal Rules

A deduplication rule update can change historical counts and downstream measures.

Checks to make

Version the rule, compare old and new outputs on representative periods, inspect records added or removed, and reconcile with source events. Document the effective date and whether historical reports are restated.

When to get help

Analytics engineering can validate deduplication logic and metric impact. Informatix Systems can assess the symptoms, evidence, and next steps. Contact Informatix Systems to discuss this issue.